By 2023, the alkaline water industry is expected to become a billion-dollar industry.
In 2015, the sales of alkaline water were just around $95 million. Experts credit people’s resolve to become more healthy as the catalyst for the growing popularity of alkaline water, so much so that the industry is expected to be worth $1.3 billion by next year.
According to Beverage Marketing Corp., the projection represents a fifth of the entire value-added water industry.
So, how is alkaline water made?
The History of Alkaline Water
It’s hard to say when alkaline water really started. Reports state that research on the ionization of water to increase its pH value started in the 1930s in Japan.
By the 1950s and 1960s, various types of equipment were made to create alkaline water either through ionization or electrolysis. The goal was to create a healthier type of water for consumption.
It was only in the 2010s that the consumption of bottled alkaline water gained traction.
It also helps that there are a lot of celebrities advocating for alkaline water. Singer Beyonce, athlete Tom Brady, and model Miranda Kerr are just among the personalities who are known to support the supposed benefits of alkaline water.
Since then, the popularity of high-pH water has only increased.
In 2010, QURE Alkaline Water was born. It was borne out of the intent of revolutionalizing the water industry and create clean, great-tasting, and high-pH stable water that is infused with natural ionic alkaline minerals.
The goal was to make the perfect water to complement a balanced lifestyle.
The brand’s hydration concept was to have high-pH water made with super clean base water infused with natural ionic alkaline minerals.
Further, QURE wants to have a stable water that has a high enough pH level to counter acidity through exhaustive research.
QURE Alkaline Water: The process
Generally, there are three popular ways alkaline water is made:
This is probably the most common way alkaline water is made among the bottled products on the market. The process involves the use of electric current to generate ion separation, which splits the water into two distinct streams–the acidic and the alkaline.
The alkaline water is saved for bottling while the acidic one goes down the drain. Some brands reuse some of the water while others completely dump it. The water wastage is between 30% and 50%.
Another thing one has to remember is that companies are not supposed to discard acidic water down the drain as it could damage water pipe infrastructure.
2. Chemical concentrates
Another way to create alkaline water is to add artificial or synthetic chemicals or a combination of both to increase the pH value of the water. Do you really want to drink water with some caustic chemicals in it?
The answer should be no.
Among the popular chemicals used in making alkaline waters are sodium bicarbonate or baking soda; sodium hydroxide, which is a corrosive white crystalline substance; and potassium hydroxide, which is also known as caustic potash.
These chemicals are not dangerous in low doses. However, in large concentrated doses, they can be poisonous and bad for your health. Drinking alkaline water with caustic chemical concentrates for some time will be harmful to your health.
However, in 2021, a manufacturer of premium alkalized drinking water was under federal investigation and its products were recalled from the market after reports came out that some children experienced liver problems following ingestion of the product. The water was mixed with a “liquid concentrate” to make it more alkaline.
3. Natural alkaline spring water
A lot of spring waters are naturally alkaline because of the presence of calcium. They have a pH level of between 7.2 and 8. While natural is good, there is the issue of cleanliness and safety.
There’s also the matter of alkalinity. You buy alkaline water because of its alkalinity, in a bid to counterbalance acidity in other beverages. The pH level of natural alkaline spring water is just too low.
That’s why QURE had the idea of replicating the natural process of water mineralization to provide cleaner and nature-inspired drinking water with a high pH level, among the highest on the market.
“We studied how Mother Nature naturally mineralizes spring water. This led to the big idea to replicate Mother Nature’s hydrologic cycle,” QURE founders Thomas and Lesley Ventura said.
That big idea resulted in the proprietary technology known as QURATION. The process doesn’t just purify the water, it also creates highly alkaline water with zero-waste.
Here are the steps that allow QURE to have high-pH water that is designed to refresh, renew, and revitalize your body:
The first step is purifying the source through multiple stages of QURE’s proprietary reverse osmosis and distillation filtration. This ensures that the brand has a base water that is free from man-made contaminants and wildlife impurities that the spring waters may have been exposed to.
The result is pristine purity of the base water that is even cleaner than what nature provides.
The next step is percolation through rich layers of natural ionic alkaline minerals like calcium, magnesium, potassium, selenium, and zinc. This process follows the natural water cycle that is seeping through mineral rock layers.
This leads to an extra kick of alkalinity with pH values of between 9.5 and 10. People buy alkaline water for the alkalinity, which is why it should be of a higher value.
This step provides a mineral-to-water bonding synergy that ensures water potency for at least two years. This process also ensures structure, stability, and alkalinity for that same time.
The process mimics Mother Nature’s hydrologic cycle. Unlike the natural process, water under QURATION is already clean as it has already gone through purification.
The notion of taste in water is often inadvertently neglected because of the perception that water doesn’t have a taste. But for some people, taste is important. It allows them to consume more liquid, which is important in our daily life.
QURE recognizes that, hence, the water journeys through layers of coconut carbon and micro-mesh filtration that adds to the brand’s distinguished silky smooth taste. It just makes you want to drink more QURE Alkaline Water and reach the recommended amount of 2.7 to 3.7 liters of fluids every day.
Removing impurities and contaminants from the water is not enough, which is why QURE brings another layer of cleansing. In this stage, the water undergoes ultraviolet cleansing and ozonation sterilization to refine the taste. The result is an unadulterated crisp feel.
Some brands waste a lot of water in the process of making the water more alkaline. QURE, for its part, doesn’t waste any water in the natural mineralization process, which follows the Mother Nature water cycle. A hundred percent of the water is used during the natural ionic mineralization percolation process.
Most other brands waste 30% to 50% of their water during electrolysis where only the alkaline half of the water will be bottled. This means that if a company is processing a million gallons of water, 500,000 gallons will be bottled while the other 500,000 gallons will go down the drain, albeit, not literally or they will get in trouble with regulatory authorities as acidic water could damage pipes.
This is a wasteful practice.
At QURE, no water is wasted in the process of making the water alkaline as it is inspired by nature and refined by QURE. This is important as 11 states in the U.S. are currently experiencing “historic levels of extreme drought.”
In California, the entire state is going through abnormally dry soil and moderate drought, while 87% are in severe drought. Some 12.8% of the state is under extreme drought. What’s more concerning is that the drought in California started in 2011 yet. Despite that, many companies continue their wasteful practice of manufacturing alkaline water.
Moreover, all materials used in the packaging of QURE Alkaline Water in 2022 are 100% recyclable, from the bottles to the labels, caps, and boxes.
QURE also follows the most stringent internal guidelines that are based on regulations imposed by the Hazard Analysis Critical Control Point (HACCP) of the U.S. Food and Drug Administration (FDA).
The brand’s bottling facility utilizes a universal process to provide products with the highest tier in food safety and compliance. A well-trained quality control team strictly monitors, inspects, and documents all of the production runs to ensure that meticulous hygiene and safety protocols were adhered to.
The appeal of nature
A lot of people believe that “natural” is better.